Generally a consumer means a person who buys goods and services for his personal use or for domestic or household purpose.

Legally the term ‘consumer’ means a person who :

      a)  acquires or uses goods or services of a kind ordinarily acquired for personal, domestic or household purpose, use or consumption; and

      b)  does not acquire or use the goods or services, or hold himself out as acquiring or using the goods or services, primarily for the purpose of -                                                

                  i)    resupplying them in trade;                                              

                  ii)   consuming them in the course of a manufacturing process;                                             

                  iii)  in the case of goods, repairing or treating, in trade, other goods or fixtures on land.